Monday 3 February 2020

Film Industry Assessment LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

16/18 = A 
This is a superb assessment: literally perfect for Q1+2 and showing excellent knowledge of the CSP and wider industry throughout

EBI; Q3 needs a little more organisation in the way you construct your argument. Paragraphs will help you with this! You do cover both sides of the arguement but it's not always easy to follow.
2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

3/3
6/6
7/9 - structure in paragraphs, include BOTH a for and against argument for the question, include Hesmondhalgh for both sides of the argument.


3) For Question 2 on the promotion of Chicken, use the mark scheme to identify at least one strategy used to promote Chicken to an audience that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer.

4) Now look at Question 3. Using the mark scheme as a guide, write a paragraph arguing that it is NOT important for the British film industry to make social-realist films like Chicken and that it should concentrate on making bigger-budget movies funded by Hollywood studios. If your mark for this question was already top-level, revise David Hesmondhalgh's work on the cultural industries and try to build an aspect of his theory into your paragraph.

Typically, the biggest British films have been made using Hollywood money and have sometimes taken centre stage in the world of cinema. Films like Four Weddings and a Funeral, Skyfall and Love Actually show how Hollywood funded British movies make a lot of profit and therefore, according to Hesmondhalgh, mitigate the risky factor in the cultural industry. 

I think that if they make more films like Chicken - the art house genre will get more coverage but not enough to be safe to make many movies. Producers cement their success on genre, star power and sequels so microbudget films like Chicken shouldn't exist due to the much less risky factor if making Hollywood/British movies with known stars and a well explored genres.

5) Finally, cover the other side of the debate. Write a paragraph arguing that it IS important for the British film industry to make social-realist films like Chicken and that such films contribute strongly to the social and cultural influence of the industry. You may also consider how they should be funded here. Use the mark scheme to help you with this. Again, if your mark for question 3 was already top-level, use Hesmondhalgh's theory in your paragraph.

Again Hesmondlagh comes into this as it is important to have social realist films such as Chicken. He argues that there is a huge border when making British films - budgets. Usually, the directors would be inherently rich or have good contacts to finance a film budget however this means that, without things like the BFI Film Fund, the British film industry will be all rich people and people who know the right people. This creates less diversity within the industry and creates more of the same genre and actors - making the appeal of British film significantly less.

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