Statement of Intent feedback and learner response

 Manav

Mark: 6

 

Grade: C

 

Comments for AQA:

 

·        This is a detailed statement of intent that offers a very well-thought out concept and good knowledge of genre. Use of music video conventions is a strength and there is also some reference to media theory.

·        The statement shows a detailed understanding of the brief and clearly demonstrates an understanding of the mainstream target audience in relation to the selected genre.

·        Media language element slightly weaker with lack of specific reference to shots or other technical codes although good discussion of transitions and colour.\

·        Discussion of YouTube and social media as an integrated campaign addresses digital convergence element impressively.

 

Feedback:

 

·        This is a great concept and your statement successfully communicates the level of thought that has gone into it. However, it’s not yet a top-level statement of intent with respect to the SoI mark scheme.

·        Media language is a slight weakness – although you cover mise-en-scene impressively I can’t fully picture your video through camerawork/cinematography. Perhaps a select a couple of significant shots and explain how you plan to construct them?

·        The organisation is solid but I would put the key details at the very beginning – artist, song etc.

·        In the statement as a whole, you address all the key concepts but I’d like to see more discussion of representation with perhaps a little more theory. I appreciate word count is an issue so think about whether you could cut the word count in places (perhaps using bullet points?) and therefore creating space to offer more depth in other places. Could you discuss how you will construct your representations/stereotypes?

Three improvements for next time: 

- Include key shots and explain them

- include postmodernism and bell hooks theory

- condense information to lower word count